Elements Used:
- Key Logo
- Different logo variations (sizes)
- Key colours (green, white, black)
- Additional colour palette options (e.g for gift cards)
- Key Font
- Consistent Designs
- Unique
Identity
What does this brand stand for?
"Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today."
How effective is its brand identity?
Its brand identity is very effective because Starbucks knows its
- Target consumers
- Mission (to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time)
- Competition
What brand strategies does this brand appear to be using?
- Corporate Brand Strategy (the practice of using a company's name as a product brand name)
"Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today."
How effective is its brand identity?
Its brand identity is very effective because Starbucks knows its
- Target consumers
- Mission (to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time)
- Competition
What brand strategies does this brand appear to be using?
- Corporate Brand Strategy (the practice of using a company's name as a product brand name)